I haven’t wrote too many blogs for this project. I have seemed to prefer writing my analysis and various talking points within the RVJ itself.

It has been a long project, but an enjoyable one. I think it has felt extra long due to how short the previous module was. But nevertheless, I have gained lots of experience, skills and knowledge, even if I have spent the majority of it sitting at home on my laptop. …


We was extremley lucky to have a talk from the well-respected and highly talented designer and illustrator, Noma Bar. It was a few weeks ago now, but I have only just came to writing about it. This was an inspiring talk for myself and many other students. It was so fascinating to find out about his working methods and an insight into his unique way of thinking.

https://www.dutchuncle.co.uk/noma-bar

Noma seemed like a genuine family man, but a very passionate designer. …


As part of a mini task set by Joesph Frascina, we learnt about the time between typesetting and the digital world — one which was called paste up. This was the technique used before our time to layout editorials, including type, illustrations and photography.

We watched a short video about the method of using paste up and I can confirm that I am glad that I live in the time period I do. This would take patience and accuracy to cut out text and re-lay it so the editor is happy with it. …


As a new week begins, so does a new module and it seems like it’s going to be a good’un. There’s a lot involved in this one and hopefully it is going to be as beneficial and as interesting as the previous module.

We started off the week with the Module launch; quite a long a meeting, which was slightly overwhelming. Lots of questions and misunderstanding — a typical Monday should I say. But I managed to get a good idea of what this brief consists of and how the module is going to run it’s course.

The first part…


As part of a pre-module task, I will be comparing two editorials I have seen recently, one that I love and another which I dislike.


Yes I know it’s too long, I misread how many words I needed to put and now I’ve done to much. Just my luck. But I have gone and just left it there anyways cause I feel it was a much needed rant.

So, it’s came to that time when what has been your life for what feels like the past year comes to an end. The end of a brief. Joking aside, this module has gone too fast, but it does feel like I have developed an emotional attachment to Wimpy and this brief.

The module has been extremely…


After my second pitch to Turner Duckworth, I have received some more feedback which I can act on to try and make my Wimpy brand the one that gets chosen. I also received more thoughts from tutors which I will discuss below.

I started off the week by sending my tutor, Emma, some of my brand exploration following a task set by Martin to use brand assets and explore the visual language. I created a real range of designs, but thought that Emma would help me choose some of them to take further. She told me the way I could…


It’s only the second day of the week and I feel so much has happened already in terms of progression with my idea. I have received lots of feedback from both tutors and Turner Duckworth after pitching my idea to them Tuesday aftertoon.

I’m going to start by going back to last Thursday (1st October) when I had a catch up with my Tutor due to missing part of Wednesday’s lecture due to a dodgy Wi-Fi connection. …


As part of my client research, I searched the depths of the internet to find some information about what Wimpy once was. I found an old, but relevant article on VICE as well as a cool article which included ways that you could revive Wimpy. In this blog, I wanted to discuss my thoughts and findings from the two articles.

The Slow Death of Wimpy, a British Institution

https://www.vice.com/en_uk/article/av9zzz/the-slow-death-of-a-british-institution-whats-next-for-wimpy

I find VICE always give a proper insight into the topic of an article. They always seem to make the reader feel apart of the story and in this case, feel like…


For the first project of my second year at BCU, we have been given the task to select a live brief from a range of fantastic clients and agencies. I sat through various presentations and talks, before being given the decision to select which brief suited me most.

After some hard thinking and analysis of the briefs I decided to choose the Turner Duckworth brief ‘Sink or Swim’, more precisely the Wimpy Rebrand. I felt that this was something which had real potential and instantly attracted me. I already knew to a small extent the decline of Wimpy and felt…

Luke Maitland

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store